Did you know that you don’t get top dollar on your home sale by pricing it high? In this video, I’m going to walk you through the importance of market positioning and pricing when it comes to selling your house for the most money. We’ll discuss 3 ways to position your home to get you top dollar on your sale.
How To Get The Most Money On Your Home Sale
Some people think that pricing your home high will get you the most amount of money. The reality is that the key to selling your house for a top dollar is not the sales price but how you position it. But what’s positioning?
When we’re selling your home, we need to properly position it for the most ideal buyer. When you go to the store and want to buy something off of the shelf, you take into consideration the packaging, the price, and if it’s on sale or not. It’s no different in real estate. This is a largely emotional decision for a buyer. We want to capitalize on their emotion.
Pricing It Right
The key is to emotionally connect the buyer to the house and then create a lot of urgency around it. The fastest way to create this urgency is the way you price it. What you list your home at is very strategic and is part of your marketing plan.
Pricing your home right the first time will eliminate accumulating too much marketing time, which only invites low ball offers. It’s also important because price is the number one search criteria when people look for a home online. For instance, in my market, people search from $950 to $1 million, $1 million 50, $1.1 million, and so on. Whether you list your home at $999,000 or $1 million and one dollar, it can influence the number of showings you get. The point is, you want to position your pricing in a way that is going to maximize the interest in your property.
Your Listing Description
The second way to position your house for sale is through the description. You want to describe your home in a way that appeals to the most ideal buyer for your house. These remarks are essential in telling a story that will strike a chord with your buyer.
For example, if you’re selling an investment property, your remarks are going to be geared towards cash on cash investment, cap rate, and gross rate multiplier. On the other hand, if I’m selling a single-family house in a great school district, I’m going to focus on the school district, the neighborhood, and the lifestyle.
Marketing Your Home
The third way we’re going to position your house for sale is in the marketing. We have to advertise your house where buyers hang out. As an aggressive agent, we like to go after the buyer for your house instead of just placing a sign in the yard, putting it on the MLS, and waiting for someone to come to us. For example, using social media allows us to target and focus on the most ideal buyer for your property.
Getting Top Dollar For Your Home
I hope this helps you understand the importance of strategy and positioning in selling your house for top dollar. If you have any additional questions or if you’re thinking about selling your house, feel free to reach out to me and I’ll be happy to connect with you.
